Sharing, posting, and reacting have become common household terms now. Every little thing done or accomplished is updated online in no time. Social media platforms sit on a high rank when it comes to communicating online. Consumers increasingly want to interact with businesses, the same way they do with family and friends. To be concise, a more personalized experience is what they seek. On the same lines, messaging apps are taking a lead in this, Why? Because they offer a one-to-one communication channel thereby providing value & a sense of authenticity to consumers, unlike micro-blogging or community websites and apps.
Whatsapp is a global name in the messaging app lineup. A master with a span of its network over 180 countries with 60 billion messages every single day. Legitly, it’s a fast way to get in touch with anyone. Share multimedia, texts, post live updates as stories & locations, create groups, etc. from anywhere, in real-time. On top of this, everything is ultra-secure by the end-to-end encryption which makes it all the more trustworthy. Businesses are increasingly integrating WhatsApp in their operations. Most of the smartphones today come with Whatsapp preinstalled in them, this automatically indicates the vast consumer base a business can target. Businesses can easily customize their branded profile which the consumers would look up to rather than the conventional SMS system. It provides a more personalized approach towards showcasing products, posting availability, and offers, etc. It keeps consumers engaged since their queries & doubts are immediately attended to with custom, tailored replies. The added benefit of having to know when the message has been delivered and seen is marvelous.
Another interesting add-on in conducting business on WhatsApp is the use of Ai chatbots. Now, what are chatbots? They are tiny programs that simulate interaction by end consumers based on strings of predefined conditions or scenarios. They are highly active and efficient, their response to a query is instant while being consistent throughout. They are imperative in learning from the collected and analyzed data, this is exactly what provides these Ai chatbots an edge over most modern application operations. Mostly, the phone call line to connect with a business seems too much of a task, or even at times, one has to press a lot of numbers to finally get in touch with a human on the other end. Chatting is the answer, simple, fast & easy way to connect. They allow their human counterparts to focus on more challenging tasks while they care about the fundamental ones.
On a broader level, it is seen that Whatsapp bundled with Ai chatbot support is growing immensely. Every one out of three millennials has interacted with a chatbox. Statistics showcase that 34% of consumers in 2017 preferred to communicate with artificial intelligence in online retail scenarios while 64% of people praise the 24-hour service of the chatbot. Investing in something futuristic that brings down the operational cost by 30% is definitely a wise move. In the end, it’s all about quick access and simplicity because no one wants to spend much time on something complex in this fast-paced world. Whatsapp being the lead in one-to-one communication, bundled with an intelligent chatbot serves as an icing on the cake. No international boundaries, no security or privacy apprehensions. If used correctly it can take businesses to a whole new level!
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